Architecture

Driving a Decentralized Marketplace Experience

Sella employs advanced blockchain technologies to create a secure, efficient, and user-centric marketplace. Below are the core technologies that power the platform:

Blockchain Infrastructure

Sella operates on blockchain technology to ensure transparency, security, and global accessibility.

• Immutable Records: Every transaction is permanently recorded on the blockchain, enhancing trust and accountability.

• Multi-Currency Support: Transactions are facilitated using USDT, USDC, ETH, and $SELLA, with support for Ethereum and Layer 2 solutions for reduced gas fees.

Smart Contracts

Smart contracts are core functions of Sella’s operations, automating critical processes for efficiency and fairness.

• Escrow Services: Securely holds buyer funds until transaction conditions are met, ensuring fair trade execution.

• Dispute Automation: Automates fund release or withholding based on community-driven dispute resolution outcomes.

Escrow and Dispute System

The platform integrates a robust Escrow and Dispute system to enhance user safety and transaction integrity.

• Escrow Security: Funds are held securely until both buyer and seller confirm the transaction's completion.

• Community Voting: Disputes are resolved by a randomly selected group of users, supported by AI for enhanced fairness.

AI Integration

Artificial intelligence elevates platform security, moderation, and dispute resolution.

• Fraud Detection: Flags prohibited items and malicious activities for review.

• Dispute Support: Assists in ensuring fair resolutions by providing data-backed insights to human moderators.

Decentralized Management

Sella empowers its community to play an active role in governance and oversight.

• User-Driven Governance: Token holders participate in decision-making, shaping the platform’s growth and policies.

• Incentivized Moderation: Users earn rewards for resolving disputes and monitoring listings, ensuring community engagement.

Review System

The review system builds trust through transparency and accountability.

• Weighted Reviews: Negative reviews carry more weight, warning buyers of potential risks.

• Reputation Pooling: Sellers with multiple stores benefit from pooled reputations, enhancing trust across all storefronts.

Analytics Dashboard

Sella provides sellers with detailed analytics to optimize performance.

• Traffic Insights: Tracks sources of visitors to storefronts.

• Sales Metrics: Offers data on sales trends and customer behavior for strategic decision-making.